Give them a reason — and a way — to stay. E20 installs a complete EMS strength studio inside your chiropractic practice, PT clinic, or training studio. Not a side business: a continuation of care, and a cash-pay line that feeds the services you already sell.
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Not projections. What we measured inside Lindora clinics after installing E20 — in the order it happened.
EMS pulls in prospects who weren't shopping for your core service. Net-new lead volume rose 15% — people who came for the studio and had never been patients.
Memberships and session packages attributable to the EMS experience averaged roughly $15,000 per month at a mature location — a cash-pay line with no insurance exposure.
45% of studio members went on to purchase other services from the host business. That's the whole thesis: the studio isn't a side business, it's a front door to your core practice — and that revenue is entirely yours.
Where these numbers come from: [PLACEHOLDER: across N Lindora locations over X months. Range $A–$B per month at maturity. Typical ramp to maturity: Y months.] A clinical patient panel converts differently than a Lindora member base — we'll model your own numbers with you rather than hand you an average. Nothing here is a guarantee of your results.
E20 wasn't invented as a licensing product. It started because Lindora members kept asking for resistance training and there was no good answer — nothing that fit a clinical population, a 20-minute window, and a body that had just lost weight and needed to hold onto muscle.
So we built it inside a ~30-clinic operating company and ran it ourselves. E20 was its own first licensee. We made the staffing mistakes, fixed the scheduling, rewrote the programming, and figured out what a clinic team can realistically run — before we ever offered it to anyone else.
It's now installed in Lindora clinics nationwide. When we talk about what works in your space, it's operator-to-operator.
A patient completes care. They're better. They walk out — and you never see them again until they re-injure. You know strength prevents recurrence. You have no compliant, time-efficient way to deliver it, and no way to bill for it.
Discharged patients don't fail because they don't believe in strength training. They fail because an hour at a gym doesn't survive a real week. Twenty minutes, twice a week, does.
EMS drives high muscle recruitment at very low external load — so deconditioned and pain-limited patients can train hard without the spinal and joint compression they can't tolerate yet.
Instead of "keep doing your exercises," discharge becomes an enrollment: a 12-session program with a movement screen, a baseline, and a re-test. Continuity of care you can actually track.
You already have the space, the foot traffic, and the trust. E20 drops a complete strength-and-recovery studio into it — equipment, EMS suits, programming, coach certification, and brand. Roughly 350 sq ft, or 150 for a pilot footprint.
Same model we run inside Lindora clinics nationwide.
Build-out, EMS suits, recovery tech, signage, and the E20 brand — engineered for a compact footprint inside a working clinic.
Your staff get certified on our protocols, or we help you source and train a coach. Shared sourcing model — details in the FAQ below.
Our 60-day launch playbook runs pre-sell, screening, and the first cohort — so the studio opens with members in it, not empty.
EMS units, suits & recovery tech
Design, signage & marketing
Full training on our protocols
Programming, MPI & ongoing support
This is a model, not a promise. Move the sliders to your actual practice and we'll show conservative projections — then compare them against what a mature Lindora location actually does.
Month-by-month ramp curve, payback period, and a three-year model built on the numbers above — sent as a PDF pro forma.
Payback modeled against [PLACEHOLDER: license fee + equipment investment]. Once those terms are set this calculates automatically. Studio revenue shown is gross, before the revenue share described below.
A license fee plus a revenue share on studio revenue. Here's the term that matters most.
We take a revenue share on studio revenue only. Everything those members go on to spend on your core services — adjustments, PT visits, injections, aesthetics, supplements, whatever you sell — is entirely yours. We don't touch it, we don't count it, we don't audit it. Given a 45% attach rate, that's frequently the larger half of the economics.
For practices that want to prove demand before committing the space. One station, one certified coach, same programming and brand. Designed to be upgraded into a full studio without re-doing the build. [PLACEHOLDER: pilot terms and upgrade path.]
The configuration running in Lindora clinics. Supports enough concurrent members to hit the revenue in the benchmark above, with recovery tech in the same footprint. This is what the calculator models at 350 sq ft.
You own your location, you have a patient base, and you have square footage doing nothing. That's the profile.
Turn discharge into enrollment. Strength is what keeps patients out of your table long-term — and 20-minute sessions fit alongside adjustment visits without adding staff hours.
A compliant, cash-pay continuation after benefits run out. Low joint load means you can start patients who aren't ready to load traditionally.
Reach the deconditioned, pain-limited, and time-poor clients your current format can't serve — without adding another hour-long class to the schedule.
Also a strong fit
Pair aesthetic and longevity services with measurable body-composition change patients can feel.
Protect lean mass through weight loss — the exact problem that made Lindora members ask for this in the first place.
You've been pitched before. Here's what we'd want to know.
Shared sourcing. You post and interview; we screen for EMS suitability, run the certification, and sign off before anyone coaches a member. We supply the job description, the interview scorecard, and the comp benchmarks so you're not guessing at market rate.
Division of responsibility:
Fallback: if you can't fill the role, we help source from the E20 coach network and, where geography allows, support launch with a traveling or shared coach until you hire. [PLACEHOLDER: duration and cost of launch coaching support.] We would rather delay your opening than certify someone who shouldn't be running EMS.
Yes. Your agreement includes a protected radius in which we won't license another E20 studio or open a corporate location. [PLACEHOLDER: radius, and whether it varies by market density — e.g. urban vs. suburban.]
[PLACEHOLDER: what triggers or forfeits protection — typically minimum performance thresholds after ramp, and whether protection extends on renewal.] We'll show you the exact language before you sign; nothing about territory is verbal.
Screening is mandatory and comes before the first session. Every member completes a health intake and our Movement Performance Index screen. Absolute contraindications — including pregnancy, implanted electronic devices such as pacemakers or defibrillators, active malignancy, epilepsy, and acute infection or fever — are ruled out at intake, with clinician clearance required for anything conditional. [PLACEHOLDER: confirm the full contraindication list against the current clinical protocol.]
Insurance: [PLACEHOLDER: who carries what — typically the licensee carries general and professional liability for their location with E20 named as additional insured; E20 carries product and brand coverage. Confirm limits.]
Device status: [PLACEHOLDER: regulatory clearance status of the EMS system in use — state this precisely and don't overstate it.]
Your coach is trained to stop a session, not push through. That's a certification requirement, not a suggestion.
The measured effect is the opposite. 45% of studio members bought other host-business services — and 15% of the studio's leads were people who weren't in your funnel at all. The studio competes with your patients' couch, not with your treatment room.
The mechanism is simple: a discharged patient who comes twice a week stays in relationship with your practice. When something flares, you're the one they call — and they're already on your schedule.
At risk: the license fee, your build-out contribution, equipment (depending on the structure below), and the coach's wages during ramp. [PLACEHOLDER: total typical capital range, and whether financing is available.]
Exit: [PLACEHOLDER: termination rights and notice period for both parties, what happens to equipment on exit, and any wind-down obligations.] We'd rather tell you the honest downside now than have a distressed studio carrying our brand.
Term: [PLACEHOLDER: initial term length and renewal mechanics.]
On sale: the license is assignable to a qualified buyer with our consent, so the studio transfers as part of the practice rather than dying with the sale. The buyer completes the same fit review any new licensee would. [PLACEHOLDER: assignment fee, if any.] Practically, a studio with a member base and recurring revenue tends to help the sale.
You do, and you bill. Members are your customers, on your merchant account, under your business name — the studio is E20-branded, but the relationship is yours. You keep the member data. The revenue share is reported and settled on studio revenue. [PLACEHOLDER: reporting cadence and settlement terms.]
Members get portal access for their program and progress; you get visibility into your own studio's performance, coach certifications, and member progress through the partner portal.
No step commits you to the next one. The forecast is yours to keep either way.
The form below. Seven fields, two minutes.
Is your panel and footprint a fit? Often the answer is no, and we'll say so.
A pro forma built from your actual patient numbers — not our averages. Yours to keep.
We look at the actual room: power, plumbing, privacy, flow, and what build-out really costs.
License terms, territory, and revenue share in writing. Nothing verbal.
The 60-Day Launch Playbook runs build-out, certification, pre-sell, and first cohort.
Twenty minutes in an E20 session will tell you more than this page can. Train at our Costa Mesa studio or a Lindora location near you, on us. Most partner conversations start here.
Seven questions. If it's a fit, you'll pick a time on the next screen. If it isn't, we'll tell you why and send the case study anyway.
Pick a time below and we'll build your Fit & Forecast before the call, using the numbers you just gave us.
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